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Sr. Manager, Local Marketing Residential - Rentokil Canada
Wyomissing, PA
Job Description
Sr. Manager, Local Marketing Residential Are you looking to build your career in an exciting industry and a growing world class organization? Come see why so many of our team members recommend us to their friends! Who are we? Rentokil Canada Corporation is a member of the Rentokil family of companies, the global leader in Pest Control across more than 80 countries. At Rentokil Canada Corporation, we believe providing our team members a career path with growth and earning potential is essential to our success as an organization. We support our self-motivated team's professional development and personal goals with an environment that provides ongoing training, financial incentives for excellence, and additional rewards for growing the volume of Rentokil Canada Corporation business. Responsibilities What does our Sr. Manager, Local Marketing Residential do? This role will assist in developing bottom up and top down translation of marketing plans for one of the 7 local regions of Rentokil Terminix, including development, planning, and execution of various marketing programs, advertising initiatives and product strategies in support of the organisation's growth goals and reputation. As a defined member for the MVP Cross Functional Leadership Team for a given region, works as an equal peer with the Director of Sales, Director of Marketing, and other LT members to develop growth plans. As the "head of marketing" for a region, has full accountability for marketing generated revenue and profitability from a region, developing the plans and ensuring seamless execution. Defines the needed AOP budget to support the growth needs of a region for Marketing, and sells that need in at both the regional and national levels. Influences other aspects of national Marketing (eg, Digital, Promotion) to ensure attainment of local / regional goals. Interprets business objectives, develops ideas, works with cross functional partners for feasibility, and then manages successful execution. Ensures that the local market needs are clearly embedded in all marketing executions, and ensures all national programs are translated to a local level. Assists Coordinating all local marketing budgets and spending for a region Responsibilities and essential job functions include but are not limited to the following: Works as a core member of the Market/Regional Leadership Team, along with their direct and immediate peers (specifically the Directors of Sales, Operations, HR and Finance) to ensure that the Marketing driven revenue for a region meets regional objectives. Drives the product, pricing, promotion, and placement strategies down to the local/regional execution level for a given region, including assistance with possibly redefining and reimagining the current national strategy to ensure that it is properly aligned with the region's strategic marketing needs. Heavily influences the Product Management leaders, as well as, the cross functional product management teams associated with a line of business, to adjust as appropriate the features and benefits of a product, including its seasonal availability, its pricing and national promotions, to remain highly competitive at the local level Defines the local promotion programs to generate leads and cross sells for a given region. Coordinates with the Digital Marketing team for the adjustment of media investment and internal websites changes to execute local / regional marketing plans and promotions for a given region Ensures campaigns and promotions, including email campaigns, appropriately match the local needs and realities of the marketplace to ensure both consistency and growth for a given region Heavily influences the Digital Marketing team responsible for online reputation management to reflect the needs of the local market. Conducts text analytics to identify trends, studies original source of leads within a region for potential changes to lead generation strategy for that market, and creates strategic recommendations on tactics to influence the reputation management capability managed nationally to generate positive online reviews and responses that meet the local needs and conditions of the local markets. Approve and track budget for local marketing expenditures for a given region Understand and guide efforts in design of local website versions to reflect local product, promotion and pricing requirements for a given region Develop local marketing field materials for field distribution, working with internal brand/creative teams or external suppliers as appropriate for a given region Build and manage a network of reliable external agencies and marketing professionals to supply marketing services for a given region Conduct market research and stay abreast of competitor positioning for a given region What do you need? Bachelor's Degree or equivalent in a Business Development, Commercial, Marketing, or Economics related subject Master's Degree preferred Strong presentation skills are required. Deep knowledge of lead creation, development, nurturing, and management. Must possess superior verbal and written communication skills. Excellent organisational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate. Strong interpersonal skills that allow for healthy internal and external relationships are a must. Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing Software Experience with the Google Platform is a plus. Experience with consumer branded products or services, including marketing training, customer relationship management (CRM), product demonstrations, and superior data analytics capability. Extensive experience Product, Pricing and/or Promotion principles, practices, and applications. Must pass pre-employment background screen Qualifications Why Choose Rentokil Canada Corporation? A career with Rentokil Canada Corporation is exactly that - a professional trajectory filled with opportunity. We pride ourselves on being a world class team that rewards high performance. We offer competitive pay on a bi-weekly pay schedule and many of our roles offer incentives based on performance and providing exceptional customer experience. Below you'll find information about some of what Rentokil Canada Corporation has to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits when they meet certain criteria. Professional and Personal Growth: Robust Paid Training & Professional Development Path Opportunity to grow - We love to promote from within! Fantastic Tuition Reimbursement benefits & Scholarship Programs (for FT Colleagues) Wellness: Excellent Health benefits including Medical, Dental, Vision, and Life Insurance Outstanding Company-Paid Short Term Disability Access to Long-Term Disability Insurance Employee Assistance Program that offers services such as free counselling services and other benefits Company-paid sick time Savings & Retirement: Retirement Savings plan with highly-competitive company-matching contributions Holiday Savings Club option with company-matching funds Employee Discounts (includes many offerings, including cellular/mobile service, (and more) Work-Life Balance: Vacation Days Company-Paid Holidays We are looking for individuals who want to make a difference where our customers live and work. Is that you? Want to hear Colleague feedback on what it's like to be on our team? Check us out on Glassdoor! Glassdoor - Rentokil North America Rentokil Canada Corporation is an equal opportunity employer and encourages women, Aboriginal people, persons with disabilities and members of visible minorities to apply for positions. Rentokil Canada Corporation is committed to provide accommodations to applicants with disabilities throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Please ensure to inform us if you require accommodation during any stage of the recruitment process.
We are Proudly an Equal Opportunity Employer! EOE AA M/F/Vet/Disability Link to Federal employment poster: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
We are Proudly an Equal Opportunity Employer! EOE AA M/F/Vet/Disability Link to Federal employment poster: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full or Part Time
Required Education
Bachelor's Degree
Required Experience
Open
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