Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Dr. Weinschenk is founder of the Weinschenk Institute and author of several books, including 100 Things Every Presenter Needs To Know About People. Her work includes applying psychology to the design of websites, software, medical devices, tv ads, physical devices, experiences, and physical spaces. She is a consultant and keynote speaker for a variety of businesses and events. Her clients include Walmart, Disney, The Mayo Clinic, Charles Schwab, and Best Buy.